“Little Luther,” the fastest-selling Playmobil toy of all time, is coming to the United States.

The popular Playmobil figure will be available from Concordia Publishing House beginning July 1.

“We knew that he would be popular, but the enthusiasm we’ve seen for him has been incredible,” said Dr. Bruce G. Kintz, President and CEO of Concordia Publishing House. “Thousands of preorders came in to our website with a velocity I’ve not seen before. If you want your own Little Luther, or are planning to give him as a gift, I’d encourage you to preorder yours soon, before they sell out.”

What: Playmobil Martin Luther

Where: cph.org/LittleLuther

Price: $9.99

Little Luther is available for preorder now from cph.org/littleluther. For more information, please contact Lindsey Martie, Public Relations, by phone at 314-268-1303 or by email: Lindsey.Martie@cph.org.