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Playmobil Martin Luther Toy Coming to Concordia Publishing House

Fastest selling Playmobil figure in history to be sold by Concordia Publishing House

Little Luther

“Little Luther,” the fastest-selling Playmobil toy of all time, is coming to the United States.

The popular Playmobil figure will be available from Concordia Publishing House beginning July 1.

“We knew that he would be popular, but the enthusiasm we’ve seen for him has been incredible,” said Dr. Bruce G. Kintz, President and CEO of Concordia Publishing House. “Thousands of preorders came in to our website with a velocity I’ve not seen before. If you want your own Little Luther, or are planning to give him as a gift, I’d encourage you to preorder yours soon, before they sell out.”

What: Playmobil Martin Luther


Price: $9.99

Little Luther is available for preorder now from For more information, please contact Lindsey Martie, Public Relations, by phone at 314-268-1303 or by email:

About Concordia Publishing House

Concordia Publishing House (CPH) is the publishing arm of The Lutheran Church—Missouri Synod. For 150 years, CPH has been providing individuals, churches, and schools with products that are faithful to the Scriptures and the Lutheran Confessions. From books and Bibles to church supplies, curriculum, and software, CPH offers over 10,000 products to support the proclamation of the Gospel worldwide. Visit CPH online at